DIGITAL MARKETING STRATEGIES TO SKYROCKET YOUR SALES
Date: 3rd August 2021 (Tuesday
Time: 09.00 am to 1.00 pm & 2.00 pm to 5.00 pm
Venue: ZOOM APPS
HRD Corp SBL KHAS Claimable !
(Connect with us safely from your office or home )
The world has been shaken by the COVID-19 pandemic, with nearly every life and industry affected. Governments are working to keep their citizens safe while economies are struggling to stay stable.
Business affected due to the pandemic? Facing challenges to connect with your customers or gain new one?
Leverage on “Digital Marketing Strategies to Skyrocket Your Sales during and after Covid-19”
In this workshop, participants will gain the following:
- Build your customer Avatar
- Search Engine Optimisation (SEO) Essentials
- Creative Content to Enhance Your Brand Awareness
- Write Copy with Clear Call To Action to Increase Sales (CTA)
- How to Setup and Analyse Facebook Ads
BONUS: FREE Workbook!
- Sales and Marketing Staff
- Marketing Executives
- Junior Digital Marketers
- Marketing Graduates
- Business Development Managers
- PR Professionals
- Business Owners
- Any employees who wish to enhance their digital knowledge
Module 1: Built Your Customer Avatar
- Search Patterns Trends
- Consumer Insights
- Unique Selling Proposition (USP)
- Target Audience and Customer Segmentation
- Marketing Funnel
Module 2: Search Engine Optimisation (SEO) Essentials
- SEO Overview
- Importance of SEO
- Effective Keyword Strategies
- FREE SEO Tools
Module 3: Creative Content to Enhance Your Brand Awareness
- Types of Digital Content
- Importance of Creative Content
- Easy and Free Design Tools
Module 4: Write Copy with Clear Call To Action to Increase Sales (CTA)
- Copywriting Fundamentals
- Copywriting Elements
- Hard Sell vs Soft Sell
- AIDCA Formula
- Copywriting Tips
Module 5: How to Setup and Analyse Facebook Ads
- Where can people see your Facebook ads?
- Facebook advertising tools: What you need to know
- When to Advertise on Facebook and Instagram
- Setup your first Facebook ads via Facebook Page
- Analysing Facebooks ads performance
Module 6: Build Your Email Marketing Strategy
- Understanding Email Marketing
- Benefits Of Email Marketing
- Creating a Contact Management and Segmentation Strategy
- Design Your Email Marketing Strategies
Presentation & Interactive discussions via zoom apps.
*This is a hands on class, bring your laptop or smartphone with internet connectivity.
NURUL HUDA ( CA (Aust), CISA (ISACA), B. Com (UniMelbourne)
Nurul is a Chartered Accountant (Australia), a Certified Information Systems Auditor (CISA), and a University of Melbourne graduate. She began her career in KPMG Information Risk Management, before moving to PETRONAS Group Internal Audit. She also served as Audit Committee of Malaysian Government Officers Cooperatives 2013-2014.
Her journey in digital marketing began since year 2006. She obtained HRDF Certified Trainer in 2016, eUsahawan Master Trainer in 2018, Facebook Certified Digital Marketing Associate in 2019 and is the pilot batch of Facebook Blueprint Certified Trainer in Malaysia. She has trained over 2,200 Malaysians in digital marketing to date and was recently ranked Top 3 eUsahawan Master Trainers for April 2020. In 2019, she was appointed as a Presenter and Trainer for IR4WRD Foundation Program certified by MPC.
She has won numerous awards such as the prestigious 2019 Ten Outstanding Young Malaysian Award by JCIM, 2018 Inspiring Trainer Award by JCIM, 2015 Anugerah Perdana Belia Negara by Ministry of Youth & Sports, 2013 JCI Malaysia Most Outstanding Local President, 2013 JCI Asia Pacific Most Outstanding Member, 2012 Most Outstanding Member of JCI Malaysia and JCI Petaling Jaya, and has led JCI Malaysia and JCI PJ to win various local and national awards.